The redesign of Alexela brand was of unparalleled proportions. Not just because of the amount of different applications but also due to the technical complications of implementing such designs on physical stations. Think about the cost of building even one single new gas station… That left us with no room for error.
Everything had to be built from the ground up, from redesigning the logo to mapping out the customer journey of how a gas station is seen and used. From creating a set of custom typography to choosing colours that work well on every material and in every weather condition. From the print material guide to the station info graphics.
The redesigns have already proven to improve the visibility and user experience of the Alexela brand, which ultimately was our core task.