The goal was to make wine look less sophisticated and to bring it closer to average person. Until now people talked about wine like it was some kind of special pleasure. We wanted to show that wine is actually a simple drink and you can joke when talking about it.
As a solution we created a simple Nautimus’ mark system – 5 marks, 5 different categories. Just find the mark that you like the most and you will never choose a wrong wine again. In our communication we relieved the tension – wine is not something only sommeliers know about, it is a good everyday drink.

Age McCann – Põhja pst 27a, 10415 Tallinn – Ph. +372 6818100