Estonian domestic tourism campaign was made to support the local tourism sector in the midst of the 2020 crisis. Estonians love their country and recognize many of the symbolic and secret places from the pictures and videos. We all have been in those locations and the summer of 2020 was the best time to revisit. All travel switching to domestic impaired the tourism industry of Tallinn and Tarty only. The other regions were the biggest beneficiaries in the resurgence in domestic travel, with small towns, islands and other attractive locations seeing the biggest increases in consumer spending.