Nurr is the oldest milk chocolate brand in Estonia. Its recipe is almost 100 years old. During this time, Nurr has had very different looks and the face of their childhood Nurr is different for different generations. Throughout Nurr’s history, only one thing has remained the same – it is the goal to keep up with the times.
A cute kitty picture doesn’t make a brand come alive. In order for Nurr to keep up with the times and to make the sales numbers grow again in a more and more competitive market, we needed to change more than just the wrapper. Nurr had to become a truly lively trickster who talks and entertains in social media.
People who didn’t like the new look, will be born as mice in the next life.