Tere Fresh Oat Drink2021-02-09T16:10:12+00:00

Project Description

Tere is one of the biggest food industries in Estonia. The past owners damaged Tere’s reputation quite a bit.
The cherry on the cake was a hate letter from Zuzu Ismailova, the leader of the Estonian Greens Party, where as a vegan she expressed her dissatisfaction with Tere. This gave rise to the idea of why the ordinary dairy industry could not produce plant products and on the other hand, how to show the consumer that we really care.